Competitor analysis is an important skill for any digital marketer, and Ubersuggest makes it easy to get started, even for beginners. With only a few clicks you can see what top competitors are doing online: what keywords they’re ranking for, what content is driving traffic to their website, and where they get backlinks to their content – and knowing this will help you create stronger campaigns and spot new opportunities within your industry.

To begin, open Ubersuggest and simply type in the website URL for your competitor. When you run the search, Ubersuggest will show you a broad overview of your competitors traffic numbers, ranking keywords, and top pages for their website. What you will want to focus on is under “Top SEO Pages” as well as “Top Keywords”. These two metric sections will show you exactly what topics and key terms were bringing them the most traffic and provided you with ideas for your own content strategy.

Next, you also want to look at Ubersuggest’s backlink tool to see who is linking to your competitors. Backlinks, especially quality backlinks are great for increasing authority and rankings, so by figuring out who links to your competitors then you can figure out where you can also earn backlink opportunities as well. Specifically look for blogs, directories, or news sites that are relevant to your content and then take note of the best ones to try and outreach as potential backlinks for your own website.

Finally, if you get into the habit of checking on your competitors through Ubersuggest often enough, you will be able to notice any changes or sudden spikes in their keywords or pages, and you may be able to identify more quickly when your competitor releases new products, white papers, or blog posts that are gaining traction and traffic.

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